Thorsten Rhode, President and Chief Marqueteer at marqueteer, is a seasoned marketer who values and (re-)builds brands as a company’s main leverage for business development, sales, employee retention as well as for competitive advantage.

His expertise is developing actionable marketing plans that bypass theoretical Marketing 101 but instead lend themselves to instant implementation.  Based in real life and acknowledging real world necessities – such as return on investment, cost-per-acquisition, sales success, or in short: the bottom line – Rhode provides no-nonsense analysis and advice.  Period.

At every company he worked for Rhode was always quickly involved in projects beyond marketing (i.e. operations, sales, etc.)  –  leading cross-departmental initiatives ranging from logistics and IT all the way mergers & acquisitions.  At the Los Angeles Times he led a project that allowed the paper to improve utilization of its remnant in-paper-space by a factor of 500 (a $40 million value).  Later, while head of marketing at Eastman Kodak’s postproduction subsidiary (LaserPacific Media Corp.), he provided key input to help evaluate acquisition targets to transition Kodak’s Entertainment Imaging division into “digital age.”

Mr. Rhode started out in the account management departments of global advertising agencies (incl. DMB&B, J. Walter Thompson, BBDO and FCB) on both sides of the Atlantic – guiding communication projects for companies such as Procter & Gamble, The Walt Disney Company, Kodak and Mattel.  He earned his bachelor’s degree and MBA at the University of Passau, spent two semesters as a Visiting Scholar in the University of Southern California’s MBA program and consulted small- and medium sized businesses about importing and exporting to and from the US / Germany.  He owns way too many CDs recently took up rowing as a member of the Los Angeles Rowing club (even if that means getting up at 5 in the morning).

Scope of Expertise:
Integrated Marketing (on-line / off-line) • Strategic Planning • Market Trend / Competitive Analysis • Branding • Global Account / Campaign Management • Cross-functional Team Leader • Product Portfolio Strategy • Agency & Client-side experience • B2B / B2C • ‘Internal Consultant’ • Marketing Best Practices / ROI Metrics • Broad-Based Multicultural Expertise • Bilingual (English & German)

Industry Experience:
Computers / Hardware, Consulting, Consumer-Packages Goods (CPG), Fast-Moving-Consumer-Goods (FMCG), Finance, Health & Beauty Care, Entertainment, Games, Media, (including online), Soft Drinks, Toys, Travel & Tourism, Software, etc.

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