edith — Mon, 26 Jul 2010 10:24:51 +0000

When we are involved in international projects — more than ever — the economic conditions, the economic risk factors of the involved countries must be discussed and evaluated constantly, from the proposal stage. These factors were among the last to be examined a few years ago, now everything depends on them, an interesting, innovative project can be cancelled, postponed, completely re-structured because of them!.

I love to work on European contracts. To protect myself — I am always well-informed on the European issues from the European media so I can make well-informed recommendation or decision to my clients at any minute

We should

1. stay always well-updated in economic and financial questions in that given market

2. have always alternatives strategies for a plan, in any aspects of it

3. have exit strategies, just in case

4. always consider that our point-of-view is just one of many valid ones in a global environment.

Good luck. If you have an interesting story, please send it to the Mona Lisa blog.

edith — Tue, 06 Jul 2010 21:33:50 +0000

July 6, 2010

The three I’s — Innovators, Imitators and Idiots.

The good marketing plan is the one that finds the Innovator in a business. No matter what kind of a business model one follows, it must have the BUZZ of an Innovator. Internet and social media will spread the news fast., that’s all.

You don’t need to pain a new Mona Lisa to become the next innovator — be creative, do the research and plan it out well.

edith — Tue, 06 Jul 2010 03:31:25 +0000

Et cetera … from Edith

This wall will be full of my everyday thoughts, worries and joy. Please join me!

July 5, 2010. We won’t die if we are not on social media everywhere.
We could but don’t necessary have to change models, plans, websites, colors, images, numbers and definitions all the time. We should build brands.
Brands bring a promise. I want to represent the stationary values, the island of peace, the mona lisa smiles.

July 6.

7/3/2010

edith — Sun, 04 Jul 2010 05:25:23 +0000

Today I went to the Obon Festival (the celebration of dolls) at a neighborhood Japanese community. Drums, music, beautiful Japanese kimonos, bonsai exhibition, origami, a bowl of good udon; we had a blest.

I love the rainbow of cultures you find in Los Angeles. I love that now I can watch TV5 (the French channel) and I enjoy calling my mom in Hungary on Skype. or sending birthday cards to my seventy-some-year-old aunts and uncles on the Internet.

Now we have better and faster communications channels to use and a deeper understanding of our differences by new laws and rules that direct us towards more tolerance and respect to each other. We have more chance to see and more chance to learn about it.

But psychologically we lag behind the technological innovation we are facing. There is no peace in our minds till we are in balance with our reality. Now we have no time for anything — so we have to create time again to look back and to check ahead.

Evolution is slow and careful.

In business: don’t be afraid to stick to your heritage, to your values, to your “style”.

Good, carefully planned marketing should provide you with that.